Coway
E-commerce for premium water & air purifiers
- Client
- Coway
- Year
- 2025
- Scope
- Website, E-commerce
Coway needed an ecommerce experience that could sell premium water and air purifiers to customers who had never considered owning one. We led with education: interactive comparisons, transparent pricing and clear product stories.
Checkout was rebuilt around subscriptions, with rental and purchase flows sharing a single cart.